Chicago, IL – December 17, 2018, PF Chicago Holdings LLC, the regional developer for Planet Fitness (PLNT) – the innovative health club franchise known for its Judgement Free Zone – today announced the opening of its new location at 980 Elk Grove Town Center in Elk Grove Village, IL. This is the group’s 31st Planet Fitness location developed in the Cook County/Greater Chicago region since 2011. The group has 10 international clubs in Ontario Canada held through its parent and affiliate, R&R Global Partners and PF Canada Holdings. The Planet Fitness location in Elk Grove Village will focus on enhancing the lives of its 221,000 residents and over 100,000 corporate day-time community members by providing them with a high-quality fitness experience in a welcoming, non-intimidating environment.
The space has been completely transformed into a state-of-the art Planet Fitness facility with spa-quality locker rooms and showers, high-tech Matrix cardio and strength equipment with over 200 pieces, a 30-minute express circuit and a cardio theatre; fully equipped locker rooms, massage chairs, hydromassage beds, tanning and beauty angel skin therapy. The club will be initially open 24 hours/five days a week from Monday 12:00 a.m. – Friday 9:00 p.m. and 7:00 a.m. – 7:00 p.m. on the weekends.
“We’re thrilled to finally expand our ‘Judgement Free Zone’ to the community of Elk Grove Village,” explains Planet Fitness Franchisee, Owner and Developer, Bryan Rishforth. “The community response to the news that Planet Fitness was coming to the neighborhood has been amazing. The opportunity to provide local residents and companies a convenient, high quality, judgement free fitness experience at an extremely affordable cost of just $10 per month is always exciting, but the potential synergies to be realized through the location of Planet Fitness within the Town Center will certainly create a special destination”, Rishforth added.
During the club opening promotion, basic memberships will cost $1 down and just $10 a month with no commitment. This includes access to the gym as well as unlimited small group fitness instruction by a certified trainer (known as the pe@pf® program). An additional option is the club’s premier *PF Black Card® membership which includes amenities such as: bring a guest every day at no additional charge, access to all 1,650+ international clubs in the Planet Fitness network, daily tanning and massage and exclusive discounts at major retailers for only $21.99 a month. *PF Black Card® amenities may vary by location.
The Planet Fitness opening is the first step in a multi-step tenant expansion and revitalization of the Elk Grove Town center being led by Philadelphia based developer, R&R Global Partners, who acquired a majority of the center in July 2018. Its Principal, Bryan Rishforth is delighted with the progress achieved in a few short months, adding: “Chicagoland’s newest Planet Fitness looks absolutely amazing and we are thrilled about the overall progress. Co-anchor prospects have been equally as exciting and we hope to secure a commitment in the coming weeks. Major retail, liquor and grocery tenants have all expressed interest. Now we are determining the best mix for the center to take advantage of the huge traffic to be generated by Planet Fitness.”
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness (NYSE: PLNT) is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2018, Planet Fitness had approximately 12 million members and 1,600+ locations in all 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Mexico and Panama. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.